scaling
sales
+7
Feb 11, 2026
•
9 min read
Start Here: The hard part has changed (technology —> distribution)
[New here? Start with this piece first.] Building technology has never been easier, but getting anyone to care about it has never been harder.
delight
+6
Feb 8, 2026
•
3 min read
How a $4 Hot Dog Taught Me to Stop Optimizing and Start Creating Loyalty That Lasts
When a couple dining at Eleven Madison Park mentioned they’d never had a proper New York hot dog from a street cart, Will Guidara did something that made his kitchen staff think he’d lost his mind.