Why subscribe?
I’m Dax Hamman, Co-Founder and CEO of FOMO.ai, and I write about what I’m seeing and learning about scaling a company in an AI world.
I write in 3 streams:
FOMO.ai Substack - practical marketing help, especially AI Search
84Futures - insights into the future impact of AI on humanity
I’m not a journalist covering AI from the outside. I’m a co-founder building an AI company right now, working with B2B and B2C brands of all sizes, including Noom, Minted, PetMeds, and PB5star. Before FOMO.ai, I co-founded Chango, one of the early programmatic advertising platforms, and spent nearly two decades building and scaling marketing technology companies. Everything I write comes from that perspective: someone in the trenches, figuring it out alongside you.
What you’ll get
Frequent and sporadic updates about things I just learned or find interesting that matter most to marketers, founders, and business leaders trying to grow a company is a rapidly changing world. The format is conversational, opinionated, and grounded in what I’m actually seeing & doing.
Who this is for
Marketing leaders, founders, and business owners who want a practitioner’s take on growth rather than hype or headlines. If you’re looking for someone who will tell you what’s actually working (and what isn’t) based on firsthand experience, you’re in the right place.
If you prefer sanitized, hedge-everything, offend-nobody analysis, this probably isn’t your newsletter.
Some posts to start with
Use the Shackleton Sales Recruitment Process
AI won’t kill SaaS, but it will expose the weak ones
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